WHY?
Sometimes sneakers sell out quickly, and there is rarely an opportunity to try them on before purchasing. Without trying them on, it becomes challenging to make a confident purchase decision.
This application leverages AR technology to allow users to virtually try on sneakers, enabling them to make better-informed purchasing decisions.
Additionally, businesses can provide 3D designs and detailed product information in advance, helping consumers better understand the product and make easier purchasing decisions. This can reduce return rates and improve customer satisfaction.
KEY CAPABILITIES
1. Real-Time Foot Tracking: Detects and tracks the user’s foot, ensuring the virtual sneaker fits naturally.
2. Accurate 3D Rendering: High-quality 3D models with realistic materials and textures provide a near-real experience.
3. Interactive Features: Users can rotate or zoom in to closely check the
sneaker’s details.
sneaker’s details.
4. Personalization Options: Users can input their foot dimensions for a more accurate AR projection.
5. E-commerce Integration: Direct online purchase options ensure a convenient shopping experience post-try-on.
DESIGN DIRECTION
Design should boldly strip away superfluous elements to preserve simplicity while remaining intuitively understandable to everyone. Even first-time users, without prior knowledge or training, must be able to explore and use each function naturally because the interface’s affordances are clear. Eliminating visual and functional clutter lowers cognitive load and shortens learning time, while leveraging familiar patterns and conventions boosts first-use predictability and reduces errors.
EARLY CONCEPT DEVELOPMENT
Emotion
1. Excitement & Anticipation: The experience of virtually trying on new sneakers generates excitement and enhances brand engagement.
2. Reassurance & Satisfaction: Being able to try on sneakers virtually before purchasing provides confidence and reduces concerns about returns.
Expectation
1. Accurate Visual Information: Detailed visualization of materials, colors, and textures for a realistic experience.
2. Personalized Experience: Virtual try-ons tailored to users’ foot sizes and widths for a more customized experience.
3. Seamless Purchasing Process: A smooth transition from virtual try-on to purchase, providing fast and convenient shopping.
Business Opportunity
1. Brand Differentiation
- Providing AR-based virtual try-ons differentiates the brand by offering a unique experience.
- In the limited-edition sneaker market, such technology adoption reinforces the brand’s innovative image and increases customer loyalty.
2. Reduced Return Rates
- Virtual try-ons help customers choose the right product, reducing return rates by 20-30%.
Citations:
1. Focal. (12 February 2025). Virtual Try-On in E-Commerce: A Research Summary. The report states that retailers see 20 – 30 % fewer product returns after adopting virtual try-on technology. https://www.getfocal.co/post/virtual-try-on-in-e-commerce-a-research-summary
2. Makarevych, N., & Bitkina, A. (27 January 2025). E-commerce Virtual Try-On: How It Reduces Returns and Boosts Sales. Onix-Systems Blog. The authors note that virtual try-ons “help retailers increase sales by up to 30 % and cut returns by 20 %.” https://onix-systems.com/blog/virtual-try-on-for-ecommerce-use-cases
3. Increased Sales Conversion
- A Shopify study found that products with AR experiences see up to a 94% increase in conversion rates. This feature can directly enhance sales and revenue.
Citations:
Shopify Inc. (2022, May 11). Shop adds 3D and augmented reality (AR) previews. Shopify Changelog. “Merchants who add 3D content to their stores see a 94 % conversion lift, on average.” https://changelog.shopify.com/posts/shop-adds-3d-and-augmented-reality-ar-previews
4. Data Collection & Utilization
- Data gathered from the application (e.g., most tried-on sneakers, preferred sizes) allows brands to analyze consumer behavior.
- This information can be used to create personalized marketing strategies and targeted product launches.
5. New Revenue Models
- Premium services for early access to AR previews, customization options, or exclusive AR content in collaboration with brands can generate new revenue streams.
DESIGN OVERVIEW
UPCOMING DROPS
1. Includes real-time countdown timers for each upcoming sneaker release to build anticipation.
2. Users can enable notifications for specific sneaker drops.
3. Interactive calendar integration to sync important sneaker drop dates.
SNEAKERS NEWS
1. Multimedia content including images, videos, and interactive infographics.2. Features articles on sneaker culture, history, and behind-the-scenes stories of iconic models.
RECOMMENDATIONS
1. Dynamic recommendations based on user activity, preferences, and trending models.
2. AI-powered suggestion engine that adapts over time as users engage with the application.
INTERACTIVE VIRTUAL SNEAKERS
1. AR mode for a more immersive viewing experience.
2. Option to take photos or videos of the virtual sneaker on the user’s foot and share them on social media.
MY SNEAKERS COLLECTION
1. Easily upload and manage your own sneaker inventory within a personalized virtual collection.
2. Instantly preview how your sneakers pair with different outfits using virtual try-on—no need to wear them physically.
TRY DESIGN PROTOTYPE
