HELLO, I'M CLIFF
A DESIGNER USING
YOUR SENSES
I blend visual design with tactile experience, focusing on how people physically and emotionally connect with brands and technology.
PORTFOLIO
Purstep
Most people don't know what 'optimal heart rate' really means. Pulstep helps them feel it—literally.
Aidentity
Expensight
About Me
Hello! I'm Cliff, a designer using your senses to make things feel intuitive. I live in Buena Park, California, and work as a Graphic Designer and Merchandiser at Colosseum Athletics. My work blends visual design with tactile experience, focusing on how people physically and emotionally connect with brands.
Previously, I worked as a Senior Associate Media Producer and Designer at Castpia. I hold a B.A. in Studio Art from California State University, Fullerton and was selected for an AI development bootcamp co-hosted by AWS and CSU San Luis Obispo, earning 2nd place in a hackathon for developing Expensight, an AI-powered expense audit tool.
With a strong interest in both design and technology, I explore programming as a creative tool. My past work includes developing Pulstep—a heart-rate–based fitness assistant app—and building Aidentity, an AI perception research installation.
I believe great design for users should be more than just visual. By designing with your senses—touch, sound, and intuition—I help people connect more naturally with technology and the world around them.
